Ok, ok, the worst kept secret of 2009 (thus far) has been revealed.... so here is the official "Paradime Blog" introduction:

"THE HOLLYWOOD DIET" presented by PARADIME and featuring DJ KARPF, every Friday night at COGNAC LOUNGE.

Here is the 411 on the venue; Located at 2800 HWY 7 W at Jane street, COGNAC LOUNGE is a seriously swanky joint. I'm talking leather couches, big screen plasma screens, real art on the walls and stunning bartenders.... The place is class all the way.